Page 68 - The Ethics of ASEAN
P. 68

The Ethics of ASEAN


                                     Changing ethics is not easy and Sharmini described the
                                 challenges in getting leaders to understand and adopt ethical
                                 values at BP. Some business leaders do not understand the
                                 expectation that they must lead in ethics beyond regulations
                                 and compliance. She gave the example of zero tolerance for
                                 bullying and sexual misconduct as an ethical challenge in
                                 ensuring a safe environment for female employees.
                                     Sharmini described how BP is making its ethical transition
                                 with five culture change programmes: 1) Values made easy, 2)
                                 Be clear for what you stand for, 3) Lead by example, 4) Trust
                                 me, show me, prove to me, and 5) Make integrity a habit. BP
                                 implements this programme through annual training for all
                                 employees, issuing accessible guidelines and codes of conduct.
                                 The leadership programmes encourage personal integrity,
                                 teach how to build trust and they provide guidelines for ethical
                                 transparency.
                                     In a business, building an ethical culture has to show how it
                                 links to the business. Sharmini discusses ways in which ethics
                                 can pay off and gave the example of how BP won a bid for a
                                 large project thanks to trust in the company’s transparency and
                                 integrity.

                                 Shree Mogan: Becoming an Ethics Advocate is
                                 a big change for HR

                                 Shree Mogan was previously involved in various non-profit
                                 initiatives including a directorial role at SYINC, a youth non-
                                 profit organisation in 2009, as well as the UNLEASH programme
                                 in Singapore, a global innovation hub aimed at fulfilling the UN
                                 SDGs. She worked in HR at Barclays, J.P. Morgan and GoJek
                                 before her current position as Chief Human Resource Officer at
                                 FLOW.
                                     While Sharmini Lohadhasan described the importance
                                 of leaders in exemplifying and managing ethics, Shree Mogan
                                 takes up the question of whether the Human Resource function
                                 really has an ethical role in companies.
                                     Shree makes the case that HR professionals should not
                                 only be the executors of ethics policies and regulations, but
                                 should be active leaders and advocates of ethics.  For this
             Figure 4: C. Rajashree Mogan
             is Chief Human Resource   to happen in ASEAN companies and in the mindset of HR
             Officer at FLOW with   professionals, the HR function needs to evolve beyond its role
             experience in multinationals   as people administrator and business support. In its new ethical
             and ASEAN unicorns, as well
             as social enteprises.  role, HR  can help businesses identify social commitments and
                                 contributions to society beyond just the company employees.



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