Page 19 - 2016 Year In Review

NICK JONAS: Jonas has long been in the public spotlight, but 2016 was a
particularly important year for the pop star. His latest album was released
this past summer and debuted at number two on the Billboard Charts. His
active career also applies to the work he has done with brands. Jonas was
part of this year’s Apple Watch campaign promoting its applications in
health and fitness. As a Type-1 diabetic, Jonas has worked with Sun Life
Financial to tell his personal story and offer fans suffering from diabetes a
chance to meet him. This summer, Simon Premium Outlets partnered to
become the exclusive retail sponsor for Demi Lovato and Nick Jonas' Honda
Civic Tour. Jonas provides brands with a multi-talented ambassador that is
Deals: WE Charity, Beats, Apple, Sun Life,
beginning to evolve from his tween-focused brand to a more mature,
Honda Civic, Simon
mainstream celebrity status.

KEVIN HART: In 2016, Kevin Hart topped Forbes’ list of the highest-paid
comedians, earning a reported $87.5 million (more than double the
second-highest earner). Hart has embarked on a major international
tour for his latest stand-up show, selling more than 420,000 tickets and
releasing a special at his Philadelphia show, where he played to 53,000
people at Lincoln Financial Field. Hart appeared in a Super Bowl
commercial for Hyundai that was named the most popular Super Bowl
spot in a USA Today poll. Kevin Hart is also the face of a major
campaign from H&M, along with David Beckham, and has secured
apparel deals with Nike.
Deals: H&M, Vitamin Water, Nike, Hyundai,
Foot Locker, EA Sports, Samsung, Coca-
Cola, Fandango

ASHLEY GRAHAM: Ashley Graham made headlines this year as the first
plus-size model to be on the cover of Sports Illustrated’s swimsuit edition.
A number of brands have used the model, including Addition Elle and
Lane Bryant, but in 2016, she was no longer leveraged as an exclusively
plus-size model. Brands like H&M shed the label when she became the
face of their Fall 2016 collection. Ashley Graham and brands are working
on breaking down labels that define models and demonstrate that a
person’s size does not define them. Graham’s rise represents a refreshing
change in the modelling industry, and brands who leverage Graham are
authentically able to communicate a message about self-acceptance.
Deals: H&M, Addition Elle, Swim Suits For All

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