Page 18 - 2016 Year In Review

KEY & PEELE: Keegan-Michael Key and Jordan Peele make up the
comedy team Key & Peele. While they both got their starts on the Fox
television show MadTV, their careers took off when they created their
own sketch comedy show in 2012. The popular show ended its run in
2015; however, both Key and Peele have been busy since the show
ended. In 2016, they both starred in the movie Keanu and the animated
film Storks. Online hotel website, Booking.com, has used both
comedians in a series of commercials that feature them using the site
in the lead up to Jordan Peele’s “wedding.” They also starred in a Super
Bowl spot for website builder and hosting company Squarespace,
Deals: Booking.com, Toyota, Squarespace
which featured the duo live commentating on the Super Bowl.

CHANCE THE RAPPER: In 2016, Chance the Rapper released the
critically acclaimed album Coloring Book which Rolling Stone named as
the best rap album of the year. Chance also has strong views on the
distribution of his music; he maintains that he will not charge for his
music, opting to give it away for free, and remains unsigned by any
major record label. His attitudes have endeared him to fans everywhere,
and sponsors have taken advantage of the brand Chance the Rapper
has built. Chance starred in a Nike Basketball commercial before the
Summer Olympics and is the face of a new line from H&M.
Deals: New Era, Nike, H&M, Kit Kat (Hershey’s)

KRISTEN BELL: Kristen Bell has had a number of successful roles
throughout her acting career, beginning with the cult hit TV show
Veronica Mars in 2004. She has since gone on to star in multiple films
including the 2013 Disney hit, Frozen. In addition to her appearances in
commercials for brands like Neutrogena and Samsung, Bell has been a
popular celebrity to leverage as the face of charitable campaigns.
Alliance of Moms has used her to help support young parents, and she
has been a celebrity ambassador for Rotary, which aims to eradicate
polio, including the Shelter Project, Four our Oceans, and Chrysalis.
Bell’s passion for philanthropy has partially helped her appeal to brands
Deals: Samsung, Neutrogena, Rotary, Alliance
in the for-profit space; her involvement in charity has created brand
of Moms, The Shelter Project, Four Our Oceans,
Chrysalis extensions and is a signal of the low maturity and morality risk she
represents for an investing brand.

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