Page 20 - 2016 Year In Review
P. 20

PROPERTIES




      TO



      WATCH















































            In a competitive sponsorship landscape, brands must continuously scan the
          property marketplace for emerging opportunities to help support their business,

              brand, and sponsorship strategies. In 2016, a number of properties gained
           momentum with incumbent and prospective partners due to improved on-field
            performance, broadened appeal, the introduction of unique and differentiated
          assets, or key milestone moments. S&E highlights the sponsorship properties –
            both old and new - that generated industry buzz in 2016 and should be on the
                                         radar of brands next year.


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