Page 6 - AWTX Internal Newsletter December 2018 UK

“For our customers” - Our strategic purpose

Our purpose Overwhelmingly, it was adding value for our customers
to help them achieve a goal or to fix a problem that
provided the most job satisfaction to the cross-functional
As we look ahead to the next three-years and the new group that we worked with.
goals we have set ourselves, it’s important to remember As part of the focus group, we have collated the feedback
why we do what we do. What is our business purpose and to come up with a word cloud that puts our customers at
where do we find our motivation?
the heart of what we do. Making up that cloud are all of
Put simply, Avery Weigh-Tronix exists for our customers, our departments from across the business. Remember,
to help them with their weighing needs. we are reliant on everyone across the business doing
their bit, to ensure that we reach our business goals. We
The different functions within our business operate for also have four key things that set the foundations for
our customers, whether they be an external customer, for our future growth and help us to deliver on our strategy,
example a Biffa site in need of a weighbridge calibration, these are;
or an internal customer - maybe a colleague who is having
difficulty with their PC and needs IT support. • OUR PEOPLE: Providing service excellence for our
customers by developing talent and through cross-
We all require the help and support of each other to make team collaboration
our business run effectively and for this reason we would
like you to think about the role you play in supporting • INNOVATION: Solving pain points for our customers
our customers, both internal and external, across our through customer partnerships and innovation
business.
• INVESTMENT: Investment in ‘ease of doing business’
solutions and providing the best possible experience
For our customers for our customers
• EVOLUTION: Evolving our range of products and
services for our customers to make their processes
Over the last few months we have been talking to people easier and extend our position in the market
across the business; from head office, field service to sales
functions, to get a better understanding what the term
‘for our customers’ means to you and what motivates
you in your role. Continued on next page >>

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