Page 13 - Aruba Today
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LOCAL A13
Friday 8 April 2016
Zara Arrives in Aruba, Opening its Début Store in Oranjestad
-The Spanish brand inau- Shoppers in Aruba will be For the menswear line, the Zara and the Inditex Group: its stores, store windows
gurates its first store in one treated to Zara’s proposi- chain takes its inspiration Zara opened its first store in and shop interiors with the
of the Aruban capital’s tions for the spring-sum- from vintage looks with La Coruña in 1975. With the utmost care, placing them
most important shopping mer season, a collection tie-die stripes and gentle new store in Aruba, today in the best locations on the
districts. marked by modern femi- tailoring. The benchmark it is present in 90 markets busiest shopping streets.
ninity in black and white, sailor stripes and prints are with over 2,000 establish- The brand is owned by the
ORANJESTAD - Zara, the inspired by 1920s glamour, softened to create a nos- ments. Inditex Group, one of the
Inditex Group’s flagship in which silhouettes are talgic look evocative of the Underpinned by a cre- world’s largest fashion re-
fashion brand, is making chiselled among flowing 1920s, 30s and 40s. ative team of more than tail groups, with over 7,000
its début in Aruba with fabrics, lace layered over Zara’s childrens’ wear line is 250 professionals, the ap- stores. In addition to Zara,
the inauguration today sheer dresses in floral prints, rife with colour and makes proach to design at Zara Inditex operates the follow-
of a 3,000m2 store on Ha- flounces and exposed use of soft lines, rustic fab- is inextricably linked with its ing chains: Pull&Bear, Mas-
venstraat, one of the busi- shoulders, framed by con- rics and hand-embroi- audience. simo Dutti, Bershka, Stradi-
est shopping streets in the trasting bias for a more dered details, creating a The stores send information varius, Oysho, Zara Home
capital, Oranjestad. The sensual and contemporary very clean and nurtured to the design teams, trans- and Uterqüe.q
new establishment will sell look. look in which less is more. mitting what customers are
the firm’s spring-summer looking for and occupied
2016 womenswear, mens- with.
wear and kids collections. Vertical integration of its
The Spanish chain will make activities - design, pro-
its mark on Aruba with its duction, logistics and sale
new store image, articulat- though proprietary stores
ed around four principles: - gives Zara tremendous
beauty, clarity, functional- flexibility and speed when
ity and sustainability. The it comes to adapting to a
entire space is imbued with shifting market. Its model
simplicity in an effort to fos- is characterised by con-
ter direct customer con- tinual product renovation:
tact with fashion. new items reach the stores
The new store also marks twice a week. Zara designs
a fresh milestone in the
Group’s environmental
commitments: it has been
fitted with all the hallmark
features of Inditex’s eco-
efficient stores, implying
power savings of 20% on
average, along with the
attendant reduction in
greenhouse gas emissions,
and water savings of up to
50% compared to conven-
tional stores.
Spring-Summer 2016 Col-
lection:
