Page 16 - Demo MCN

Crea,ve at Core
Understand that creaCvity is at the heart of our business and that everything we do needs to be creaCvely focused both strategically and in execuCon. Pushes for fresh perspecCves and for channel-agnosCc creaCve soluCons to start with.
Individual Contributors
Group Managers
Team Leaders
Business Leaders
Understands the importance of crea,vity at core
Encourages crea,vity in all aspects and pushes colleagues to adopt it
Insists on crea,vity and fosters it in every aspect
Drives crea,vity across every dynamic
• Is passionate about crea,vity
Has a genuine passion for all things creaCve
• Understands why/where/how the focus needs to be on true crea,vity in every aspect Understands that creaCve thinking and doing their job in the most well crabed way possible is important to their output every day
• Has a crea,ve way of looking at problems Can view problems and soluCons in new ways
• Contributes original ideas
Has a fresh way of thinking creaCvely on every aspect and regularly brings fresh, original thinking to the table
• Pushes for crea,ve thinking in every aspect Encourages and pushes for creaCve thinking in every aspect of the business including thinking and output and challenges the status quo, ensuring that creaCvity and crab is a core value that is demonstrated across every dimension of our business.
• Encourages crea,ve ways of looking at problems.
Asks for soluCons that resonate with the end user and which are both creaCve and innovaCve
• Encourages original thinking
Encourages and supports best pracCces and meets regularly to discuss and generate new ideas
• Can be relied on to lead crea,ve thinking
Is recognized by colleagues, clients and the industry as someone who can be relied on to think creaCvely for every soluCon needed, and not to compromise creaCve being core for any other aspect. Is recognized as a leader in creaCve thinking.
• Fosters and builds crea,ve thinking at core Views creaCvity is pivotal to any aspect of the business and communicates this to colleagues and fosters this strategy across his/her teams
• Drives crea,vity at core across every dynamic Fosters and pushes through a culture of creaCvity at core and acCvely coaches ad insists on people to think creaCvely each Cme and builds a culture of being recepCve to new ideas where key people are recognized as creaCve leaders in the business.
• Guides team leaders towards crea,vely driven business ideas that deliver results Pushes and guides team leaders in assessing new ideas, acCvely tests and challenges findings and decisions – using a blend of intuiCon, experience and hard data (and insights) to make the right creaCvely driven business ideas.
• Leads crea,ve thinking. Is recognized for it.
Is seen as a truly creaCve leader – with a track record of bringing bright, creaCve at core ideas for client soluCons