Page 17 - Demo MCN

Innova,ve and Aware
Supports and encourages innovaCon for self, and throughout teams and organizaCon. Supports and enables rapid, careful and structured evaluaCon of new ideas, trends, technologies and pla^orms. Recognizes that data is at the core of insight and strives for proacCve mulC skilled thinking and doing.
Individual Contributors
Group Managers
Team Leaders
Business Leaders
Curious and aware of possibili,es
Drives innova,on and and awareness of possibili,es of new ideas
Walks the talk on innova,on
Is the lead thinker and do-er on innova,on and being aware
• Curious and aware of what’s happening
Is curious about new developments both within the industry, and how changes in technology are enabling innovaCve soluCons for clients’ brands.
• Thinks innova,vely and seeks out new ideas Brings unexpected ideas to the table and encourages colleagues to do the same.
• Regularly discusses new ideas, trends and developments
Regularly discusses new ideas, trends and developments with colleagues and focuses on potenCal rather than limitaCons.
• Understands that data drives crea,ve expression today
IdenCfies data that is criCcal to develop both innovaCve and creaCve thinking that is beyond the ordinary, and knows how to translate data into insight for beRer creaCve output in any shape or form
• Drives curiosity and awareness
Constantly drives group and individuals to be aware and conversant in the latest trends, technologies, insights and for a more openness to innovaCve soluCons for clients’ brands.
• Pushes for innova,on in all forms and outputs Encourages and fosters a culture of innovaCon in the group, pushes for unexpected ideas and outcome as a given.
• Role models innova,ve thinking and output Encourages the discussion of new ideas, new ways to work, technology, data and pushes colleagues to go to clients with innovaCve ideas.
• Drives through importance of data at core Pushes colleagues to understand the importance of data and for them to use it to drive beRer insights which result in more creaCve output
• Role models innova,ve thinking & awareness Role models openness to innovaCon acCvely, and leads discussions on innovaCve ideas, trends and new ways of thinking/doing.
• Is mul, skilled and ‘gets’ innova,on
Has mulCple skills and the ability to drive innovaCve thinking and doing across all aspects of the business.
• Ensures everyone adopts innova,ve thinking/doing
Challenges colleagues and sets KPIs that express innovaCon. Leads team in assessing new ideas and determines feasibility and impact of innovaCve thinking.
• Builds support for innova,ve thinking ProacCvely builds support from others to bring new ideas, trends, technologies with promise to the wider audience – including clients.
• Insists on thinking innova,vely, and pushes for solid insights from data
Ensures that creaCvity is manifest in all aspects of the business – and encourages others to think creaCvely based on data driven insights
• Fosters innova,on as a culture
Fosters and encourages a culture of innovaCon in the organisaCon and coaches other leaders on how to think innovaCvely, be aware of what’s out there, and to build a culture of openness and recepCvity to innovaCve ideas.
• Builds on skills, technologies needed to stay ahead
Puts in place methods of soliciCng and creaCng new innovaCve ideas, technologies and pla^orms from colleagues, partners and thought leaders
• Is the guiding light and facilitator on innova,on
Pushes and guides others on how to build support and proacCvely fosters and facilitates bringing innovaCve ideas and acCons and rewards them, and communicates the need for innovaCon and results clearly.