Page 23 - SC2 example

STOKKESTOKKE 23

SHOP IN SHOP

DEFINITION

A miniature version of the Mono Brand store - show the best of stokke

Store profile: A – B

A format to be used primarily in stores segmented by brand, unless double exposure of
key products has been negotiated (e.g. Stokke products presented both in the category
section of the store, and in the Stokke SiS)

Footfall requirements: Minimum visitors 10 000 per year

Stokke sales floor size: Min. 60 sqm

Assortment: Full collection including accessories as «pick & buy» items
(accessory displays to be planned according to attachement rates)

Stokke Premium Store concept, preferrably with 1 seating area
(combination of modular & tailor made elements, flooring & lighting mandatory)

Façade structure and branding mandatory

Digital plan: E-tiles & screens

Joint business plan: Yes (including plans for windows/2nd placements).
Prio listing in store finder on stokke.com

Sell out data: Monthly