Page 24 - SC2 example
P. 24
STOKKESTOKKE 24
DEPARTMENT STORES
DEFINITION
A large retail establishment offering a wide range of product categories,
organized into separate departments
Store profile: A – B
Footfall requirement: (e.g. Floor/department where Stokke is presented)
Minimum visitors 15 000 per year (if data is possible to attain)
A format to be used primarely in stores segmented by department +
brand and/or category.
Ideal Stokke sales floor size: Min. 30 sqm
Assortment: Selected collection products with key accessories as
«pick & buy» items
Stokke Premium Store concept (tailor made, with modular elements as option, flooring &
lighting preferred but not mandatory)
Digital plan: E-tiles as mandatory, screens where applicable
Joint business plan: yes (including plans for windows/2nd placements).
Prio listing in store finder on stokke.com
Sell out data: Monthly
