Page 26 - SC2 example
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STOKKESTOKKE 26
BRANDED AREA
DEFINITION
Strenghten brand presentation in multi branded environments
with design restrictions (or limited investments)
Store profile: A – B (Strategically important C stores to be considered.
Shop Planning mandatory for A stores)
Branded areas can be used to present Stokke Collection or individual categories (depending on
store segmentation)
Footfall requirement: Minimum visitors 5 000 per year
Minimum Stokke
sales floor size: 15 sqm (by category) 30 sqm (collection)
Assortment: Collection presentation, including (key) accessories, or by
Category including (key) accessoires. Accessories as «pick & buy»
Multiple Stokke displays & POS elements (modular elements + branding of retailer
walls/displays)
Tailor made elements can be used for A stores. Flooring & lighting optional, not mandatory.
Digital Plan: E-tiles Optional, screen optional, when applicable
Stokke Ambassador
program: When applicable
Joint business plan: Mandatory for A stores (including plans for windows/2nd placements).
