Page 25 - SC2 example
P. 25
STOKKESTOKKE 25
CATEGORY AREA
DEFINITION
The optimal presentation of 1 stokke category -
position stokke as category leader
Store profile: A - B
A format to be used only in stores that are clearly segmented by
product categories
Footfall requirement: Minimum visitors 10 000 per year
Ideal Stokke sales floor size (per category): Min. 15 sqm
Assortment: Full assortment of one category,
including accessories as «pick & buy» items
Stokke Premium Store concept (combination of modular & tailor made elements,
flooring & lighting mandatory)
Digital Plan: E-tile as mandatory, screen where applicable
Joint business plan: Yes (including plans for windows/2nd placements)
Sell out data: Monthly
