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References
• Essays, UK. (November 2018). Marketing strategy
and pricing strategy of BMW. Retrieved from
https://www.ukessays.com/essays/marketing/marke
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marketing-essay.php?vref=1
• Loveday, steven. “BMW vs. Audi: Battle of the
Brands.” U.S. News &World Report, 18 Sept. 2018,
https://cars.usnews.com/cars-trucks/bmw-vs-audi
• Anon,“Full Price of the Fisker Ocean Revealed.” New
Mobility, 6 Jan. 2020, www.newmobility.global/e-
mobility/full-price-fisker-ocean-revealed/.
• BMW Malaysia: Price List 2020
www.bmw.com.my/en/footer/metanavigation/price-
list.html.
• BMW.com https://www.bmw.com.my/en/