Page 6 - Pricing Strategy of BMW

Compare luxury sedan BMW 3Series

with Audi A4 and Mercedes-Benz C-Class

Form price range data, we can see that

Mercedes-Benz C-Class has a highest price
compare with the other. Although three of this
luxury sedan has a similar price range, but sales Car model Price range
of BMW 3Series is increase 7.28% as compare
with Audi A4 drop the sales by 23% and BMW 3Series RM 248,800-RM 293,800
Mercedes-Benz C class also drop by 18.63% in
the US market from 2018 to 2019.

Even though that has similar price range with
BMW 3Series and Audi A4, the customer will Audi A4 RM 206,524-RM 297,116

choose to buy BMW 3Series due to BMW
provide the best experience for the luxury
sedan with energetic engine choices to a
feature-packed interior. Mercedes-Benz RM 259,888-RM 421,888

C-Class