Page 4 - Pricing Strategy of BMW

BMW Group use the premium pricing strategy is to create the brand awareness and triggers the

customers pay much higher prices for the perceive quality. For example, launching a new small BMW
model - MINI COOPER is to targets premium price cars in the markets and it was set at the high price

due to the different and unique features. Here is the MINI Malaysia price list 2020:

Even though MINI COOPER is relatively small size, but this

powerful brand has make the car become one of the
world’s most profitable car.

Model Price

Mini 3 Door RM249,888 - RM 313,888

Mini 5 Door RM 259,888

Mini Clubman 2019 RM 215,888 – RM 342,888

Mini Countryman RM 248,888 – RM 362,888