Page 3 - Pricing Strategy of BMW
P. 3
Price strategy
• Several pricing strategy has been use by BMW
Group. Most important pricing strategy is:
Premium pricing strategy
Prestige pricing strategy is when companies price
their products high to present the image that their
products are high-value, luxury, or premium.
Prestige pricing focuses on the perceived value of a
product rather than the actual value or production
cost.
This Photo by Unknown Author is licensed under CC BY-SA
