Page 2 - Pricing Strategy of BMW
P. 2
Background of BMW
Group
• BMW is a German multinational company which produces luxury
vehicles and motorcycles. The company was founded in 1916 as a
manufacturer of aircraft engines, which it produced from 1917
until 1918 and again from 1933 to 1945. However, BMW Group
also is the leading of the car manufacture and seller in the world.
The company has a worldwide subsidiaries and manufacturing
such as in China, South Africa, United States, Brazil, Malaysia,
India and etc.
• Vision for BMW Group is “We are Number ONE. We inspire
people on the move. We shape tomorrow's INDIVIDUAL
PREMIUM MOBILITY.” The strategy of the company is leading the
BMW Group into new era which is use the leverage technology
and sustainability to deliver unique customer experiences.
