Page 5 - Pricing Strategy of BMW
P. 5
Strong competition from other
luxury manufacturers like Audi, Competitors of BMW
Mercedes has fight market
share with BMW. Group
According to U.S. News and World
Report (Best Cars), BMW has some good
performance compare with Audi.
BMW has a best performance in
safety. For example, BMW’s 2 Series, 5
Series, X3 is the highest score in safety
score which is 10 out of 10.
Moreover, average safety score of BMW
is 9.76 compared with Audi (9.68).
