Page 7 - Pricing Strategy of BMW

Insight of BMW Group

BMW is pay more attention at superior
performance, but for new BMW buyers

or shoppers it is still difficult to
understand the advanced technology
built into each car in market. However,

there have 48% of customers switch
their vehicle brand because of the
technology features they want even
though the brand have historically

preferred.

BMW has make a Mixed Reality app
that allow customer to see the

technology that built inside of BMW.