Page 8 - Pricing Strategy of BMW
P. 8
Suggest Fisker Inc. (2016) which is relaunch
brand of Fisker Automotive (2007).
World's first production luxury plug-in
hybrid electric vehicles.
Car model Price range
BMW 330i $41,745 (RM 181,966)
Suggestion Fisker Emotion Start $37,500 (RM 163,462)
From this example, we can see that Fisker Inc. is offer
low price of the electric sport sedan as compare with BMW
set a high price to their sport sedan. I will suggest that Fisker
Inc can use the price strategy of BMW-premium
strategy to create brand awareness in the market in
order to gain more profit and do not repeat a disastrous
policy in 2007.
As a World's first production luxury plug-in hybrid electric
vehicles the quality, performance and feature of Fisker
Vehicle is not to lose BMW
