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SA HOME LOANS
VISION
To be SA’s most trusted home loan provider by putting
our clients first and providing an amazing experience in
their home ownership journey.
OUR OFFERING
We are passionate home finance specialists that offer
competitive products and an amazing experience to make it
easier for our clients to achieve their home ownership goals.
CEO: KEY PERSONNEL
Rob Kelso CEO: Rob Kelso
COO: Zakheni Dlamini
Full Name of Company: SA Home Loans (Pty) Ltd CFO: Matthew Mutch
Nature of Business: Financial Services Specialising in Head of Sales & Distribution: Mike Rees
Senior Manager Marketing: Carmen Hockey
Home Loans
CONTACT DETAILS
Services / Products: Home Loans, Insurance, Personal
Lending, Further Lending, Life Insurance HEAD OFFICE
Physical Address: 2 Milkwood Crescent, Milkwood Park,
Date Established: Founded in 1999 La Lucia, 4051
Customer Base: Hard working South African families Tel: +27 31 576 5901 (Switchboard)
0860 2 4 6 8 10 (Contact Centre)
No. of Employees: 904 E-mail: marketing@sahomeloans.com
B-BBEE Status: Level 1 Website: www.sahomeloans.com
A KZN AND SOUTH AFRICAN SUCCESS STORY than 300,000 South Africans and their families to
become homeowners.
Our Backstory Pioneers In The South African Debt Capital Markets
Founded in 1999 by a group of ex-bankers from A cornerstone of the business model was a belief that
Durban-based NBS Bank, SA Home Loans has over SA Home Loans could develop a platform to directly
the past 25 years firmly entrenched its position in the fund home loans at scale, allowing it to compete with
financial services landscape as the country’s largest the banks who funded their lending from customer
non-bank mortgage provider, and a significant deposits. To do this SA Home Loans pioneered a
participant in its debt capital markets. funding model known as “securitisation” in South
At the time of its formation South Africans were facing Africa. The successful launch of its first securitisation in
difficult times financially, with the Prime interest 2001 – named ‘Thekwini Fund 1’ in acknowledgement
rate at 23%, an all-time high. SA Home Loans’ entry of its Durban heritage – was a milestone not only for
into the market brought much needed competition the company but the industry.
to the traditional banks and choice for consumers. This securitisation model for the first time provided
With its team of dedicated home loan specialists and a mechanism to successfully connect the capital
an innovative suite of products it was quickly able held in the country’s pension and investment funds
to establish itself in the market, saving consumers directly to the housing market to the benefit of
money through discounted interest rates and the many South Africans. As the first retail lender to fund
ability to easily switch their home loan to access cash itself at scale through securitisation SA Home Loans
or secure a better deal.
today retains its role as the leading securitisation
SA Home Loans soon built a strong national brand issuer in the market – having raised more than
and nationwide branch footprint enabling more R90 billion through its multiple award winning
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