Page 33 - Crisis Management
P. 33

A strategic approach to crisis



                                    prevention






                               Landscape             Strategic             Crisis           Organizational
                                 Survey              Planning          Management              learning





       The Internal          Stage 2              Stage 3
                             Internal             Strategy
        landscape            Analysis             Formulation





                                                                       Stage 4              Stage 5
                                                                       Strategy             Strategy
                                                                       Execution            Control




                             Stage 1
       The External          External
        landscape            Analysis











         External analysis

         Analyze the opportunities and threats or constraints that exist in the organization’s macro
         environment, including industry and external forces

         Internal analysis

         Analyze the organization’s strengths and weaknesses in its internal environment; reassess the
         organization’s mission and its goals as necessary

         Strategy formulation
         Formulate strategies that build and sustain competitive advantage by matching the
         organization’s strengths and weaknesses with the environment’s opportunities and threats


         Strategic execution


         Implement the strategies that have been developed


         Strategic control

         Engage in strategic control activities when the strategies are not producing the desired
         outcomes
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