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A strategic approach to crisis
prevention
Landscape Strategic Crisis Organizational
Survey Planning Management learning
The Internal Stage 2 Stage 3
Internal Strategy
landscape Analysis Formulation
Stage 4 Stage 5
Strategy Strategy
Execution Control
Stage 1
The External External
landscape Analysis
External analysis
Analyze the opportunities and threats or constraints that exist in the organization’s macro
environment, including industry and external forces
Internal analysis
Analyze the organization’s strengths and weaknesses in its internal environment; reassess the
organization’s mission and its goals as necessary
Strategy formulation
Formulate strategies that build and sustain competitive advantage by matching the
organization’s strengths and weaknesses with the environment’s opportunities and threats
Strategic execution
Implement the strategies that have been developed
Strategic control
Engage in strategic control activities when the strategies are not producing the desired
outcomes
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