Page 47 - Crisis Management
P. 47
Summary
• One can look to many indicators, for example, the vulnerability
of the industry to environmental damage.
• Most large companies, as a part of their risk assessment,
undertake an assessment on how likely it is that a particular crisis
will hit them. It is an extremely valuable exercise and should be
undertaken with due rigor.
• When the management of crisis goes badly wrong, it is usually
because the corporation has either ignored or failed to recognize
the importance of some of the indicators.
• Most importantly, the people make up the crisis management
team. This group of individuals has to be carefully picked to
reflect not just skills but personalities to ensure they can work
together as a team and also work well under pressure.
• Each member of the crisis management team should look to
separate role within the team, so that each person has their own
responsibilities and procedures during the crisis.
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