Page 46 - Crisis Management
P. 46
Exercise
Ratings
(out of 5)
Indicators Key questions
Slogan-ability • Is there a simple slogan which summarises the argument? ________
• Is it photogenic? Can it be made so? ________
Open to • Is it impossible to give categorical assurances on safety? ________
speculation
• Are there rent-a-quote professors or stakeholders who speak out ________
against the issue?
________
Issues prone • Has the industry been hit before?
• Is there a fear of media, politician etc.? ________
Internal • Has there been a substantial HR-generated change programme? ________
issues
• Have processes changed? ________
Scorecard
75-100 Those industries with about 75 should have both proper crisis
management and issues management programmes in place.
50-75 Company which fall into this rating are less likely to be subject to crises.
25-50 Risk of becoming an issue is much lower here. It looks harmless, it looks
safe but, given the right circumstances, it can explode.
20-25 Only the purest of the pure of the environmental groups can achieve
this score
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