Page 41 - Crisis Management
P. 41

Proactiveness and reactiveness in crisis management







                              Landscape             Strategic              Crisis          Organizational
                                Survey              Planning           Management             learning

                            Proactive            Proactive            Reactive             Proactive



                           Seeks to             Seeks to            Seeks to              Seeks to learn
      The Internal         determine the        formulate a         respond to the        lessons from
        landscape          organization’s       crisis              crisis events         the crisis.
                           internal             management          that do occur.        Emphasis is on
                           weaknesses and       team and a          Emphasis is on        prevention of
                           environmental        crisis plan that    containing the        future crisis and
                           threats that can     can be used to      damage and            to function
                           lead to a crisis     both prevent        restoring             better as a Crisis
                                                and mitigate        normal                Management
                                                potential crisis    operations            Team
     The External                               events

       landscape











    Evaluating what is going right and what is going wrong - The benchmarks



                                                                                         ?
         How the crisis has affected the stakeholder’s behavior amd
         opinions?



                                                                                         ?
         The extent to which sales or share prices have been affected





                                                                                         ?
         Which crisis response strategies and tactics were effectve and
         which were not
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