Page 12 - The Home Front - Fall 2019
P. 12
Going Mobile with your Home
Contributed by Navy to Navy Homes
Is this like the tiny house trend? nation) start with an online search. they are looking? If you asked the
okay, okay, we aren’t talking about Most consumers know this fact as average Realtor if they produced
any trend in real estate where well, even if they don’t know the a “fully responsive mobile friendly
your home physically needs to go exact percentages. what most single property website” for every
mobile, this is about marketing. agents don’t know, is that in the home they list, most would look at
The real estate industry has year 2016, something drastically you as if you were speaking Greek.
changed more in the past five changed with how the consumer what does that mean anyway?
years than it has in the past 25 was searching online. That was
years. It will continue to evolve the year that the national scales well, “fully responsive/mobile
more in the next decade than we were tipped, and when most online friendly” is just what it sounds
can possibly imagine. home searches were NoT done on like. It is a website that is friendly
a desktop or laptop computer. They to all mobile devices, regardless
If you ask most of the 9000 were done on a mobile phone! if it is an iPhone or an Android
real estate agents in Northeast device, or the like. Additionally,
florida where the average buyer is wow, so knowing that fact, it will “respond” to the size and
searching for homes, they should why haven’t Real Estate agents shape of the screen quickly and
all be able to tell you that over changed their marketing automatically, regardless of the
90% of all home sales (across the techniques to meet buyers where device size or orientation. It may
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