Page 40 - Show Guide Digital

Keynote Hall
KEYNOTE HALL WEDNESDAY
Sponsor 2018

11:00-11:30 CHRIS DOWNING

Director of Product Management for Accountants and Bookkeepers
MACHINE LEARNING, AI, AUTOMATION, ROBOTS, THE SKYNET
TAKEOVER.....
It’s been over 5 years since words like artificial intelligence, robots and automation
became part of everyday conversation for finance professionals. Join Chris Downing, who
was an accountant in practice for many years as we look at what benefits the hype has
delivered for Scotland, what’s possible today and what the future holds.

11:45-12:15 WILL FARNELL
Founder & Director, Farnell Clarke
10 ELEMENTS OF THE DIGITAL FIRM
Technology is at the forefront of the whirlwind of change in the profession today.
Technology itself however is simply the enabler. Firms have a unique once in a
generation opportunity to fundamentally change what they do and how they do it. This
session will present a blueprint for change and present a case for transition to a fully
digital accounting firm.

12:30-13:00 TONY MARGARITELLI
Chairman, ICPA
THE ROCKY ROAD TO SUCCESS - HOW SMALL PRACTICE CAN PUNCH
ABOVE THEIR WEIGHT AND SUCCEED
How small practices can grow and succeed in the digital age You will learn 10 ways that
any practice can adopt to grow and be more profitable.

13:30-14:00 MARTIN BISSETT
Founder, USP Ltd
THE CASH COMPASS
Did you know that an accounting firm only needs 4 core disciplines to thrive? In this
brand new for 2018 presentation, Martin takes you through those 4 disciplines as points
on the compass to navigate your firm to it’s ultimate destination.
What key points will a delegate learn from attending your talk? : Delegates will learn:
1. The one and only secret of competitive advantage in an accounting firm.
2. The seven steps to a simple but proven way of attracting clients.
3. The 3 ways to increase your fees. 4. The 7 avenues to walk down to
discover new clients.