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Keynote Hall
Sponsor 2018

14:15-14:45 KAREN REYBURN

Managing Director, The Profitable Firm
WHAT’S THE ROI OF MARKETING? (AND WHAT’S THE POINT?)
ROI seems like a simple concept. You do one marketing activity, you check to see if
you got business from it, and decide whether to do more. In this session we’ll review
what your potential buyer is actually thinking, and the process by which they make
the decision to choose an accountant. We’ll talk about what specifically you measure
(and why, and how), and the “ROI patterns” to look for in your own marketing which are
different than other people’s patterns.

15:00-15:30 RORY LANE KEYNOTE HALL WEDNESDAY

New Partner Consultant, Receipt Bank
HOW TO USE REAL-TIME DATA TO FUTURE-PROOF YOUR PRACTICE
Accountants face a range of challenges today. HMRC is pushing a digital-driven tax
system, while technology is opening up new frontiers, where APIs will link accounting
software, bank data and suppliers directly. The key to success will be how to use this
world of connected information. Find out how you can deliver more value in an digital
world and future-proof your firm.

NOTES

Headline Sponsor ACCOUNTING LIVE 2018
2018 #AccountingLive 41