Page 12 - Duff McKagan Case Study
P. 12
1) that he was pretty good at money management and
2) fellow musicians were comfortable being counselled by him
because he didn’t “wear a suit” and therefore wasn’t representative
of ‘The Man’.
McKagan also discovered that he could
write and express himself more clearly in
writing than with the spoken word. He was
asked to become a regular columnist for
www.SeattleWeekly.com (2008) and a
column with www.ESPN.com . This was
followed with a column in Playboy on
finance called "Duffonomics".
In ‘Duffonomics’ he gave the reader helpful
tips, such as buying tetracycline in the fish
section of the pet store as a cheap
antibiotic cure for venereal disease and
how to rebalance an investment portfolio.
‘Duffonomics’: mission statement.
