Page 18 - Duff McKagan Case Study

The music industry, the website says, is often perceived as one of the
last areas of the “wild west” from a financial management and planning

perspective.

What makes Meridian Rock different is its understanding of the industry

and its more approachable alternative to accountants and bankers.

The company’s goal is to educate rockers about their finances instead of
pandering or lying to them. Essentially, Meridian Rock’s advisors will talk

directly to the musicians in plain and simple terms.

The company’s three tenets are:

• righteousness (i.e., not screwing people over),

• transparency, and
• education.

The challenge identified by McKagan was one of growth. How fast does

he grow the business? As he points out, he wants to be there for every
turn and every client. Consequently, he also acknowledges that Meridian
Rock cannot grow too fast nor take every person who wants to be a
client.

However, the firm is actively seeking money managers in Europe and

the US. Here’s what will be expected of you.