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References


               •     Doole,  I.  and  Lowe,  R.  (2001)  International  Marketing  Strategy:
                     Analysis,  Development  and  Implementation,  SOUTH-WESTERN
                     Cengage Learning, London


               •     Drummond, G., Ensor, J. and Ashford, R. (2003) Strategic Marketing:
                     Planning and Control, 2  Edition, Oxford: Butterworth-Heinemann
                                                  nd

               •     Harrison, A., Dalkiran, E. and Elsey, E. (2000) International Business,
                     London: Oxford University Press

               •     Kotler,  P.  and  Armstrong,  G.  (2004)  Principle  of  Marketing,  USA:
                     Persona/Prentice Hall


               •     Levitt,  T.  (1983)  ‘The  Globalisation  of  Markets’,  Harvard  Business
                     Review, 6 (3), 7–8


               •     Majaro, S. (1997) International Marketing: A Strategic Approach to
                     Wrold Markets, London: George Allen & Unwin


               •     Mesdag, M. (1985) The Frontiers of Choice, Marketing, 10 October

               •     Ranchhod,  A.  (2004,  p.27)  Marketing  Strategies:  A  Twenty-first
                     Century             Approach, Essex: Prentice Hall


               •     Trueman,  J.  (2007)  A  Brand-New  Brand,  Time  Magazine,  p.38,
                     January 22


               •     Woods  M.  (2001)  International  Business:  An  Introduction,  London:
                     Palgrave
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