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cern for halted treatment’ (4.7%), ‘Concern While focusing on the innovative aspects Which One Is Best?” Kirkland Premier Dentist-
for paying for another treatment’ (3.5%), of dental technology and its marketing, it ry,22.Nov.2023,www.kirklandpremierdentistry.
com/blog/invisalign-vs-smile-direct-club-byte/.
‘Lifetime warranty concern’ (2.10%) (Fig- is imperative that dental professionals also 10.Freire, Y., Sánchez, M. G., Suárez, A., Joves,
ure 1). Sufficient examples that addressed ensure that the ethical implications and G., Nowak, M., & Díaz-Flores García, V. (2023).
patient care standards are Influence of the use of social media on patients
rigorously maintained. The changing dental practice: a web-based question-
findings from the bankrupt- naire study. BMC oral health, 23(1), 365. https://
doi.org/10.1186/s12903-023-03078-9
cy of SmileDirectClub call 11. Wexler, Anna et al. “Direct-to-consumer or-
for a reevaluation of cur- thodontics: surveying the user experience.” Jour-
rent practices and under- nal of the American Dental Association (1939)
score the necessity for im- vol. 151,8 (2020): 625-636.e4. doi:10.1016/j.
proved patient-practitioner adaj.2020.02.025 .
communication, enhanced
regulatory measures, and a Tal Sahar is a current sec-
ond-year student at NYU
more patient-centered ap- College of Dentistry.
proach to dental healthcare
services. This will protect
the patients and preserve
the integrity and trust of
dental healthcare provid-
ers. Gal Sahar is a current
third-year student at NYU
References: College of Dentistry.
1. AlMogbel, A. (2023). Clear
Aligner Therapy: Up to date
review article. Journal of or-
thodontic science, 12(37).
doi:10.4103/jos.jos_30_23 .
2. Zhao, Z. (2019). Clear
aligner therapy: risks and clin- Emily Silman is a current
ical strategies. Zhonghua kou third-year student at NYU
qiang yi xue za zhi = Zhonghua College of Dentistry.
kouqiang yixue zazhi = Chi-
Figure 1: These various overlying themes cover patients’ relevant nese journal of stomatology.
questions regarding their experience with Smile Direct Club. 54. 798-802. 10.3760/cma.j.i
ssn.1002-0098.2019.12.002.
3. SmileDirectClub. (n.d.). Why
these issues include “My treatment stopped Invest. Retrieved January 21, 2024, from inves- Dr. Analia Veitz-Keenan
halfway through, and I need my money tors.smiledirectclub.com/why-invest . is a Clinical Professor at
back”, “I paid for the treatment in full, and 4. Tamer İ, Öztaş E, Marşan G. Orthodontic NYU Dentistry Depart-
Treatment with Clear Aligners and The Scientif-
the treatment never arrived,” and “My teeth ic Reality Behind Their Marketing: A Literature ment Oral Maxillofacial
are not straight, and my jaw is in excruciat- Review. Turk J Orthod. 2019 Dec 1;32(4):241- Pathology, Radiology and
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ment.” PMID: 32110470; PMCID: PMC7018497.
5. Shi, Cynthia & Feng, Yanlu & Hsiao, Yu- gy and Health Promotion.
Conclusion/Discussion: Chen & Smith, Julia & Jin, Carrol & Farella, She has a private practice in Brooklyn,
Mauro & Mei, li. (2022). Clear aligners brands
A problem faced in modern dentistry is and marketing claims: An overview of available NY, and is NYSAGD’s 2024-25 president.
associated with well-marketed companies information on the web. Australasian Orthodon-
promising improvement in esthetics, for tic Journal. 38. 1-11. 10.2478/aoj-2022-0025.
example teeth alignment, without having 6. Castroflorio T, Parrini S, Rossini G. Align-
direct control by the practitioners. Prob- er biomechanics: Where we are now and
10
where we are heading for. J World Fed Or-
lems that arise as a result are dealing with thod. 2024 Apr;13(2):57-64. doi: 10.1016/j.
unhappy patients. This study has highlight- ejwf.2023.12.005. Epub 2024 Jan 15. PMID:
ed the vast array of patient concerns and 38228450.
dissatisfaction following the bankruptcy of 7. Narongdej P, Hassanpour M, Alterman N,
SmileDirectClub. The sentiments expressed Rawlins-Buchanan F, Barjasteh E. Advance-
ments in Clear Aligner Fabrication: A Compre-
on social media indicate a larger issue with- hensive Review of Direct-3D Printing Technol-
in the dental industry, where the balance ogies. Polymers (Basel). 2024 Jan 29;16(3):371.
between patient care and business models doi: 10.3390/polym16030371. PMID: 38337260;
is precarious. The bankruptcy of SmileDi- PMCID: PMC10856925.
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needs to know about clear aligners. General den-
treatment plans and undermined the trust tistry, 68(4), 23-26.
patients place in dental service providers. 9. “Invisalign vs Smile Direct Club vs Byte -
www.nysagd.org l Fall 2024 l GP 21