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LinkedIn Strategy:

SKYROCKET YOUR SUCCESS

With Three Critical Sections

S trategize – Plan – Create compelling content campaigns designed specifically for your audience to LOVE

with the only professional social media platform: LinkedIn.
Social Media Likes Don’t Pay Your Bills
While other social media platforms may receive more reactions, LinkedIn has the greatest conversion
rate, and while this insight focuses on LinkedIn, it applies to most social platforms as well.
Your purpose in social media is to meet your target audience where they are and convince them to move to
another location where they’ll get more of the content they’ve just seen to convert them to buy, register, book,
volunteer, follow, etc.
Even before the pandemic increased online presence, business owners increasingly flocked to LinkedIn over
the last 18 years and show no signs of slowing.
A LinkedIn strategy is essential for anyone in business; therefore, it is essential to understand the three critical
sections to a LinkedIn strategy:

ONE: A Powerful LinkedIn Profile
TWO: A Compelling Content Plan
THREE: A Lead Generation System
Each section is important on its own, but only a congruent strategy that includes all three will help you overcome
lacking in visibility, credibility, and especially profitability.

START WITH DEMONSTRATING YOUR CREDIBILITY:
Your Powerful LinkedIn Profile has two responsibilities: It must impress both the human reader and
the LinkedIn algorithm. The human reader who visits your profile will decide if you’re someone they
want for further connection, conversation, or conversion. The LinkedIn algorithm collects profiles
that match the search parameters by another LinkedIn user seeking information.

CATHERINE SAYKALY-STEVENS

LINKEDIN EXPERT – SOCIAL MEDIA & DIGITAL MARKETING STRATEGIST

catherine@thenetworkingweb.com
theNetworkingWeb.com I 403-923-3511
linkedin.com/in/catherinesaykalystevens

NOW SKYROCKET YOUR VISIBILITY:
Feed your LinkedIn Profile as many visitors as possible, especially your target
audience. Assuming you’ve already completed your target audience profile,
create your Compelling Content Plan and Delivery of what to post, when
to post, and how often to post. This is by far the most consuming part of
your campaign – in the planning stage.
Now set the stage for tons of traffic, abundant appointments, and
converting conversations for your Lead Generation System.
If your first message to connection is a ‘pitch’, you’ll burn a bridge and
likely not get a second chance to reconnect. With a few simple strategies
in relationship building, you can get more of your target audience to
meet you for one-on-one conversations.
If you feel like you have the plan and all the tools you need to build
your powerful LinkedIn Strategy, go be great!
However, if you feel like you need help with any of these three critical
LinkedIn strategy sections, then reach out to me. I’m here to help you.
Miko Photography

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