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LinkedIn Strategy:


 SKYROCKET YOUR SUCCESS

 With Three Critical Sections


 S  trategize – Plan – Create compelling content campaigns designed specifically for your audience to LOVE


 with the only professional social media platform:  LinkedIn.
 Social Media Likes Don’t Pay Your Bills
 While other social media platforms may receive more reactions, LinkedIn has the greatest conversion
 rate, and while this insight focuses on LinkedIn, it applies to most social platforms as well.
 Your purpose in social media is to meet your target audience where they are and convince them to move to
 another location where they’ll get more of the content they’ve just seen to convert them to buy, register, book,
 volunteer, follow, etc.
 Even before the pandemic increased online presence, business owners increasingly flocked to LinkedIn over
 the last 18 years and show no signs of slowing.
 A LinkedIn strategy is essential for anyone in business; therefore, it is essential to understand the three critical
 sections to a LinkedIn strategy:

 ONE:     A Powerful LinkedIn Profile
 TWO:     A Compelling Content Plan
 THREE:    A Lead Generation System
 Each section is important on its own, but only a congruent strategy that includes all three will help you overcome
 lacking in visibility, credibility, and especially profitability.

 START WITH DEMONSTRATING YOUR CREDIBILITY:
 Your Powerful LinkedIn Profile has two responsibilities: It must impress both the human reader and
 the LinkedIn algorithm. The human reader who visits your profile will decide if you’re someone they
 want for further connection, conversation, or conversion. The LinkedIn algorithm collects profiles
 that match the search parameters by another LinkedIn user seeking information.

 CATHERINE SAYKALY-STEVENS

 LINKEDIN EXPERT – SOCIAL MEDIA & DIGITAL MARKETING STRATEGIST

 catherine@thenetworkingweb.com
  theNetworkingWeb.com  I  403-923-3511
 linkedin.com/in/catherinesaykalystevens

 NOW SKYROCKET YOUR VISIBILITY:
 Feed your LinkedIn Profile as many visitors as possible, especially your target
 audience. Assuming you’ve already completed your target audience profile,
 create your Compelling Content Plan and Delivery of what to post, when
 to post, and how often to post. This is by far the most consuming part of
 your campaign – in the planning stage.
 Now set the stage for tons of traffic, abundant appointments, and
 converting conversations for your Lead Generation System.
 If your first message to connection is a ‘pitch’, you’ll burn a bridge and
 likely not get a second chance to reconnect. With a few simple strategies
 in relationship building, you can get more of your target audience to
 meet you for one-on-one conversations.
 If you feel like you have the plan and all the tools you need to build
 your powerful LinkedIn Strategy, go be great!
 However, if you feel like you need help with any of these three critical
 LinkedIn strategy sections, then reach out to me. I’m here to help you.
 Miko Photography

 4 4  WOMEN IN PROCESS  Miko Photography                                          WOMEN IN PROCESS              5
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