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COMPELLING CONTENT STRATEGY

Skyrocket Your Success with

Three Critical Sections

trategize – Plan – Create Compelling Content specifically designed to hook your target audience.
Social Media Likes Don’t Pay Your Bills
Most business owners want to see their social media posts gain high ‘LIKES’, but those social reactions do nothing
Sto drive sales and put money in your pocket. Worse, if your social media posts continually fall flat, then you haven’t
yet found the right connection trigger with your target audience.
While other social platforms may receive more reactions, LinkedIn has the greatest conversion rate. This information
will focus on LinkedIn, and it also applies to all social and digital platforms.
Your purpose in social media is to meet your target audience where they are and convince them to move to another
location where they’ll get more of the content they’ve just seen to convert them to buy, register, book, volunteer, follow, etc.
The question becomes: What content will have the greatest conversion rate with your target audience while also
attracting similar audiences?
How do you to create compelling content for your target audience and other similar audiences?
There are three critical sections to creating compelling content that will build tons of traffic and an
abundance of appointments while converting online conversations: One: Build a Target Audience
Profile (per niche). Two: Create Content that Focuses on your Target Audience’s Greatest
Challenges. Three: Expand Reach and Visibility with a Consistent Content Delivery System.
Each section is important on its own, but only a congruent strategy that includes all three
will help you to overcome lack of visibility, credibility, and especially profitability.
Begin by building a Target Audience Profile.
First, I cannot stress the importance of the research phase of your Target Audience
Profile. This helps you gain a deep understanding of your target audience’s biggest

CATHERINE SAYKALY-STEVENS
LINKEDIN EXPERT – SOCIAL MEDIA
& DIGITAL MARKETING STRATEGIST

catherine@thenetworkingweb
theNetworkingWeb.com I 403-923-3511
linkedin.com/in/catherinesaykalystevens

challenges from their perspective so you can meet them where they are and
solve their problems.
Second, catch their attention by demonstrating your knowledge and
understanding of their problems.
And third, create the content with effective wording and imagery
specific to your target audience preference, while selecting the media
and platform your audience uses to consume their information.
Skyrocket your visibility with credibility.
Deliver a strategic blend of long-form content and short-form
content divided into a series leading to a well-defined converting
funnel. Keep your target audience captivated while you build your
credibility.
If you feel like you’ve got the plan and all the tools you need to
create a Compelling Content Campaign for your target audience,
go be great!
However, if you feel like you need help with any one or all
sections to build, create, and deliver a Compelling Content
Campaign, then reach out to me. I’m here to help you.

68 68 WOMEN IN PROCESS Irene Lay Photography WOMEN IN PROCESS
WOMEN IN PROCESS