Page 3 - booklet Mass Media
P. 3
Samsung – “Ostrich” - https://youtu.be/L3N1jeBp7H8
Primary Purpose: Provide consumer a replica of what looking
through VR lenses look like.
Secondary purpose: If you purchase the VR, all your dreams can
come true.
Main Idea: By using the headset, the ostrich learns to fly,
hence, utilizing the theme ‘do what you
can’t’.
Visual techniques: Humanizing the ostrich.
Sound techniques: Elton John’s song ‘Rocket Man’ plays as the
ostrich takes off without the VR headset.
Graphic techniques: The final statement ‘We make what can’t be
made, So you can do what can’t be done’,
followed by #DoWhatYouCan’t.
Values: There is human value using Samsung.
Bias: The cost of this item is prohibitive to most
people.
Propaganda: A VR headset is merely a made up world, not
real.
Impact on audience: Inspiration.
