Page 5 - booklet Mass Media
P. 5
Apple - Welcome home -
https://www.youtube.com/watch?v=305ryPvU6A8
Primary Purpose: Apple Homepod can change your life.
Secondary purpose: The sound of the homepod is realistic.
Main Idea: Music affects your entire being.
Primary audience Music and technology lovers.
Visual techniques: Use of animation to have woman expand
your home, and dance with her mirror image.
Sound techniques: There is only one song that is the focus of the
video.
Graphic techniques: The only text in the ad is at the end, the word
‘HomePod”, followed by the Apple logo.
Values:
Bias: Women are more exhausted working than
men.
Propaganda: The cost of Apple products is worth it.
Impact on audience: Technology makes life better.
