Page 6 - booklet Mass Media
P. 6
KFC Chicken – Print Ad - Chicken Shortage -
https://twitter.com/AndrewBloch/status/966957339981918208/phot
o/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%
5E966957339981918208&ref_url=https%3A%2F%2Fwww.adweek.co
m%2Fcreativity%2Fkfc-responds-to-u-k-chicken-shortage-scandal-
with-a-timely-fck-were-sorry%2F
Primary Purpose: Apologize for chicken shortage.
Secondary purpose: Humor
Main Idea: Major brand apologizing
Visual techniques:
Sound techniques:
Graphic techniques: Use of their logo, switched to say FCK, with
picture of KFC chicken bucket.
Values:
Bias:
Propaganda:
Impact on audience: Respect for acknowledging problem in a
funny and bold way.
