Page 11 - booklet Mass Media
P. 11
Dolce and Gabbana Print Ad
Primary Purpose: Get your attention.
Secondary purpose: Evoke emotion of powerful and rich.
Target audience: Men over 18.
Main Idea: Glamorization of male dominance.
Visual techniques: Background looks expensive; very appealing
visually, clouds make it seem like a
penthouse.
Graphic techniques: The only words in the ad are Dolce and
Gabbana in big bold letters in the center.
Values: Demeaning of women.
Bias: Males and females would view this
differently.
Propaganda: Women can’t be rich and powerful.
Impact on audience: Shock by women, men are excited to feel
powerful and strong.
