Page 9 - booklet Mass Media
P. 9
Amazon – Alexa Loses Her Voice -
https://www.youtube.com/watch?v=tCG_0nH5A-0
Primary Purpose: Relate even more to Alexa by further
humanizing her by losing her voice.
Secondary purpose: Keep Alexa relavent
Main Idea: Humanize Alexa
Audience: Men and women, 21 and up
Visual techniques: Use of celebrities when Alexa loses her voice.
Sound techniques: Current musical celebrity.
Graphic techniques: Crisp and as an admirer.
Values:
Bias:
Propaganda:
Impact on audience: Humor and more attachment to Alexa.
