Page 10 - booklet Mass Media
P. 10
Toyota Camry ‘pick up’ commercial’:
https://www.youtube.com/watch?v=4-Y31GFVdNc
Primary Purpose: Buy a Camry!
Secondary purpose: This car makes you stand out.
Main Idea: You will be cool with this car.
Target audience African American millennials
Visual techniques: Use of a peacock to illustrate showing off.
Sound techniques: Current hip hop.
Graphic techniques: Use of cinema sign “Now Showing Out” he
drives past and is looked at admiringly from
African American woman
Values: Cars are extensions of ourselves, Style is
important.
Bias: Appeals to people who are like them.
Propaganda: Cars are extensions of ourselves.
Impact on audience: Relatable.
