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Perspective hard to grasp for many folks so that they abandon it as too
                  esoteric.


                  In this Guide & Website, we have deliberately sharpened and
                  narrowed some of the terms used in Complexity Theory to make the

                  underlying ideas easier to grasp and apply in the business context.


                  As a start, there are few ideas used in this Guide that are absolutely
                  central to understanding all that follows:


                      ●  A system is an agglomeration of agents/actors (employees,
                         partners) that takes inputs and generates outputs in the pursuit
                         of a system-wide goal. A business system is operationally

                         bounded but the boundaries are permeable allowing energy
                         (revenues, costs, funds, ideas) to cross from and to the context.


                      ●  The context is the multi-layered social and economic
                         environment. Though referred to elsewhere as a 'system', in this
                         Guide, we use the term context as it does not share
                         characteristics with a system; the context is not necessarily

                         bounded and it is not goal-directed. It simply IS!

                      ●  The relationship between the Context and Business Systems is
                         ecological, in that systems are embedded actors in the

                         context. Simply put, a firm is an agent in the context, just as
                         you and I as individuals are also agents in the context. The
                         context sets the conditions the firm must adapt to if it is to

                         survive and the actions of the firm can change the context by
                         modifying it. When the context changes all the embedded
                         systems must adapt or die.


                  There is a tendency, when applying complexity constructs to business,
                  to treat context and the embedded systems as impacted in similar
                  ways. That is not helpful. All the complexity constructs act in the

                  context. Some of the complexity constructs appear to act inside
                  systems, but this can be misleading. Systems are goal-directed entities;


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