Page 8 - graphic standards Demo

Region of Waterloo GRAPHIC STANDARDS and CORPORATE STYLE GUIDE 6
One Colour version of above in Blue PMS 293
One Colour version of above in Black
Corporate Image Colours
The Corporate Image may be reproduced in four colour and single colour applications.
Four colour
In four colour applications, the image may be reproduced in Pantone match colours or CMYK. Colours are subject to variation de- pending on certain considerations. Coated pa- pers, uncoated papers, vinyl-cut graphics, silk screening and hand painting all influence colours.
Four match colours on coated stock: Yellow – Pantone 116C
Green – Pantone 361C
Blue – Pantone 293C
Black – Type only – 100%
Four match colours on uncoated stock: Yellow – Pantone 115U
Green – Pantone 360U
Blue – Pantone 293 U
Black – Type only – 100%
CMYK on coated stock:
Yellow = C–0 M–16 Y–100 K–0 Green = C–69 M–0 Y–100 K–0 Blue = C–100 M–57 Y–0 K–2 Black – Type only – 100%
CMYK on uncoated stock: Yellow = C–0 M–9 Y–80 K–0 Green = C–58 M–0 Y–80 K–0 Blue = C–100 M–57 Y–0 K–2 Black – Type only – 100%
One colour versions
The Image may be reproduced in black or blue (Pantone 293).
For reverse images, the above colours apply but with a white relief (see page 5).
In these situations the logotype may appear in black or reverse white.
Exceptions occur in one colour applications when the design of print materials does not allow for the use of either black or blue. In these situations the one colour version of the Corporate Image should be printed in the darkest of the colours being used.
* Note: the Corporate Image should never appear in an “unconventional” colour even if it is the darkest of the two colour rule. Contact the Director of Corporate Communications 519-575-4408 for clarification and approval.
RGB and Hexadecimal Web colour
Region Blue 293 #0047B6 (Web) Red–0
Green – 71 Blue–182
Region Green 361 #12AD2B (Web) Red–18
Green – 173 Blue–43
Region Yellow 116 #FFCE00 (Web) Red–255
Green – 206 Blue–0