Page 33 - Demo

Business Case Example
Tear Stability Matrix
Value proposition
Up to 50% of people suffer from Dry Eye Disease. Dry Eye Disease is not only a discomfort, but leads also to suboptimal vison. Dry Eye patients are more prone to stop wearing contact lenses and may have poorer vision acuity after cataract surgery, despite flawless IOL selection and cataract procedure.
Treating DED therefore may lead to continued contact lens users and a better percieved surgical outcome, including higher perceived success rate of Premium IOL implants. This business case however focuses on the identification for DED and treatment efficacy. The single financial value taken into account in this business case is the DED treatment advised and sold by the clinic after identifying DED with Cassini.
Sequence: convert patients to DED-treatment by putting Cassini first in line. Workflow
Patients/year
2000 (14,285714assessments/day)
Obtain Dry Eye assessment % of patients diagnosed with DED
2 minutes
% Conversion to DED-treatment
25%
Investment in Cassini
44.999
Device economic life time cost/yr
5 years
DED-treatment income (net) for clinic
200 (per patient/treatment)
Assessment + interpretation
5 minutes
Hourly tariff Clinic
120/hr
Annual cost of DED-assessment Time spent Device cost
(30.000) (9.000)
Expected revenues
75.000
Net annual profit
36.000
ROI
92%
Advice: Put Cassini first in line when taking patient measurements:
Cassini measurements will indicate the right treatment for the patient It will be clear to advise the patient for a premium IOL and whether to treat the patient for DED prior to surgery to optimize post-op results.
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