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The Relationship between Inartistic and Artistic Information

Inartistic Information Artistic Information
(Conclusion)
(Premise)

Effective oral and written prose is clear and easy to understand because it flows
logically—that is, it usually presents a premise and then presents a conclusion.

Placing inartistic information first and then offering your artistic information second

is a good way to ensure that your written or spoken prose also flows logically. This
type of construction encourages a proper premise/conclusion ordering that is easy

for people to understand.

Organizing your ideas so that they connect properly is important because it makes it

easier for people to follow your "train of thought," and it's a good way to critically

examine your own position and the positions of others. Unfortunately, you cannot
usually "win people over" with logic alone. There is great license when it comes to

the format of artistic information and many variables to consider—all of which

impact your ability to effectively communicate.

Approaches to Artistic Information: Ethos, Pathos, and Logos

Inartistic information is found outside ourselves and, thus, is rigid in form. It is, in

general, the "evidence" we use to argue our position. Consequently (providing that

you are composing your prose sincerely), there is little (if any) license that you can
take with inartistic information—it tends to be either true or untrue. The

effectiveness of artistic information, however, depends heavily upon how an author

or speaker approaches it. As previously mentioned, it depends upon rhetoric.

TX Marketing II: Negotiation Techniques 13