Page 13 - TX_Marketing 2_M1_v2

It is information that is not your creation and includes:

Data
Testimony

Research

Surveys
Documents

Artistic Information

Deductions and conclusions, along with all other types of "invented" information, are
considered artistic. The defining characteristic of artistic information is that it only

exists because you exist and created it; it's your invention. Examples of artistic

information include:
Conclusions

Deductions

Opinions
Inferences

Anytime someone states an inference the information is artistic. More often than not,
artistic information occurs as a result of "interpreting" inartistic information. This

carries important structural ramifications when considering effective
communication.

Quick Tip
Rhetoric comes into play when considering the various
approaches to artistic information. Rhetoric refers to a person's

ability to pick out the correct means of persuasion and then
use those means effectively. Keep this in mind as we progress.
We will be discussing this in more detail soon.

TX Marketing II: Negotiation Techniques 12