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Tone: The implied attitude of a communicator inferred from a communicator's

diction and style.

Venn Diagram: A series of interlocking circles that illustrate group membership by

placing an item in a circle group or overlapping region of two or more circle
groupings.

Verb Phrase: The phrase used to describe the action in a sentence when it involves
more than one word, which is usually a conjugation of the verb "to be" or "to have"

(am, is, are, were, have, etc.) and either a past participle (hid, sat, jumped, sold, etc.)

or a gerund (singing, laughing, selling, jumping, etc.); for example, was hiding, had
hit, is sending and was sent all are verb phrases.

TX Marketing II: Negotiation Techniques 7