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Multimedia: Computer-assisted or generated colors, images, animations, and
sounds that are meant to engage an audience.

Outline: A document or computer-generated image that contains diminishing
Roman and Arabic numerals and phonetic characters that correspond to increasingly

specific points of a piece.

Passive Voice: The condition of verbs when the subject of a sentence is acted upon,

as oppose to the conventional, active sentence structure in which the subject

performs the action.

Pathos: Engaging emotions to persuade; appealing to an audience by pushing their

"emotional buttons."

Pie Chart: A circular illustration sectioned off in relation to the parts of some whole

in an attempt to show the relationship of data, which is usually represented as a
percentage.

Rhetoric: The ability to see the best means of persuasion and effectively utilizing
those means.

Spreadsheet: A form comprised of corresponding rows and columns used to store

information.

Synonym: A word that has a similar meaning to a given word (e.g. tiny, small and

little).

Thesaurus: A published collection of terms or headings organized with a series of

cross-references that you can use to locate words with similar meanings.

TX Marketing II: Negotiation Techniques 6