Page 4 - TX_Marketing 2_M1_v2

This module will outline how to communicate effectively in most business-related

correspondence. Initially, this module defines rhetoric. It then explains the
differences between inartistic, or found, information and artistic, or invented,

information, as well as how these groupings impact the structure of your argument

and ideas. As we will see, persuasion affects only the delivery of artistic information,
so it is on this topic that this module will focus.

The majority of this module will focus on defining and discussing three classic
approaches to persuasion: logos, ethos, and pathos, and how you can use them

effectively in your daily real estate negotiations and correspondence. Consequently,

many topics, with which the student may already be familiar, will be addressed, such
as business etiquette and "professionalism;" the role of empathy, and how to

develop empathy in an audience; and the importance of concise language, proper

diction, and logical structure.

This module will conclude with a series of ten case studies and an interactive activity

that will require you to utilize the information presented in this module. This portion
of the module will integrate the different ideas presented throughout the module to

help ensure that you have a comprehensive understanding of the material

presented.

TX Marketing II: Negotiation Techniques 3