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MODULE ONE: EFFECTIVE COMMUNICATION ............................................................ 2

MODULE DESCRIPTION ........................................................................................................ 2
MODULE LEARNING OBJECTIVES ........................................................................................... 4
KEY TERMS ......................................................................................................................... 4

LESSON 1: INTRODUCTION TO RHETORIC AND COMMUNICATION ......................... 8
LESSON 2: EFFECTIVE USING INARTISTIC INFORMATION ........................................ 25

LESSON 3: THE ETHOS OF AN EFFECTIVE COMMUNICATOR ................................... 59

LESSON 4: THE PATHOS OF AN EFFECTIVE COMMUNICATOR ................................ 84
LESSON 5: THE LOGOS OF AN EFFECTIVE COMMUNICATOR/

REAL ESTATE PRACTICE ............................................................................................... 85